Cali Coffee was founded in 2018 by Craig Avera and Rose White
Cali Coffee was founded in 2018 by Craig Avera and Rose White. Craig spent most of his life in Oregon and California, and started working in the coffee industry when he was 16 years old. Rose is a Pennsylvania native, and the two met each other while working together in the fitness industry in Los Angeles, CA.
Among their many commonalities, the duo have a huge passion for people and cultivating genuine relationships with them. Through a serendipitous spiral of events, they moved from Hollywood, CA to Hollywood, FL in 2017 to build and start their flagship location. “Stands” will be primarily drive-thru-based, because especially in today’s hectic world, people have to get places and don’t usually have the time to park, get out, and stand in line. Cali Coffee will focus on high-quality premium drinks, served very quickly, with a smile and more.
“We don’t want to be generic. We don’t want to just serve coffee," said Craig. “We want each customer to feel special every time they come by, and to have their experience be a highlight of their day.”
One of the many visions Cali Coffee has is to benefit their hometown community directly. Raising money through sales to help local and national organizations is something the company involves itself in.
“Any city we have a location in, we want to integrate ourselves into the community and help it thrive,” said Rose. “We’ve got big plans ahead, and hope Florida is ready for it!
The pair are eager to serve the community in Hollywood and have a mid-term goal of expansion among South East Florida. After that, the sky is the limit.
“We love the vibe here in Florida,” said Craig. “I’ll always be a West-Coaster at heart, but it really does feel like home over here. I love it.”